We designed the on-screen experience on Flywheel’s first in-home bike, bringing the attitude of their Never Coasters from the studio experience into their homes. Using proprietary athletic intelligence, FlyAnwhere spans the entire ecosystem – mobile, tablet, TV and studio. The goal was to align user needs with core Flywheel brand equities in order to start exploring opportunities for advantage and signature features.
Awards: One Show Merit 2018, Clio Sports Bronze 2018